WILL MADE IN AMERICA
MANUFACTURED PRODUCTS FALL VICTIM TO THE IMPENDING
WE ARE THE GLOBAL
TPP, NAFTA, RCEP AND
ONE BELT ONE ROAD
DIGITAL TO MARKET
World Trade, Manufacturing, Commerce, and The Internet of Everything
By Empire Builders LLC
At some point manufacturers like Carrier Corporation need to reach out to digital tech companies for non-tax payer incentivized solutions. There are ways to leverage digital strategies that create and save jobs as well as gain global market share for much less than seven million dollars. Let me explain.
Understanding how consumers “initiate” product and service consumption online is paramount for manufacturers like the Carrier Corporation. Manufacturers need to understand that consumers have and are moving away from cruising “Main Street” for product and service consumption. In the moment, consumers today, are instead cruising the “mobile-first” global web by product and service keywords… not by brand. China and India have perfected this digital commerce model and are waiting to launch it.
It’s going to be very difficult for manufacturers steeped in debt and health care costs to compete against global exact match voice command domain names like www.gasfurnaces.co, www.waterheater.co or www.airconditioningunit.co.
Here is another example. Home Depot has the website www.homedecorators.com built on a global keyword domain name. Home Depot’s analytics may have showed that the keyword out-paces the brand by 200 to 1. Many big-box retailers, like Home Depot, know that instead of building a new storefront or moving to Mexico, they can simply buy a $5,000 to $100,000 .co or .com product keyword domain name and attach it to an ecommerce or product lead generation website powered by a www.paidsearch.co advertising strategy and dominate variations of that product keyword (gas furnaces, water heater or air conditioning unit) across the consumer-driven global web.
The new “digital” economy, demonstrated over the last 30 days by Amazon, Alibaba, Walmart, Home Depot, Wayfair, Jet, JCP, Best Buy, Target and alike is forcing traditional retailers to pick up a completely different set of to-market skills and tools. These are the exact same set of tools that the Carrier Corporation could have used to save jobs and capture pockets of the global market.
For manufacturers, if you’re thinking of calling your local web/IT guy who thinks they know the new digital economy that would be a HUGE mistake. Talk to the experts that know the digital economy.
As the China phenomenon continues to grow globally with the “One Belt One Road Initiative” and China’s global ecommerce agenda (TPP Trade Model x 10), small and medium manufacturers will need to familiarize themselves with the digital to-market-model demonstrated above to compete.
As we are learning, the new location, location, location of commercial real estate and storefronts is no longer on Main Street and First Avenue…it’s on a mobile device no bigger than a note card.
Global companies in the new digital economy know powering product and services by an exact match domain names, digital media and transacting with universal gold backed digital currencies/credit and debit cards (Hard Asset Conference 2008 New York City) is the future.
When global analysts say “these jobs are never coming back to America”, I say, if we innovate how we compete and go-to-market locally and globally…the jobs will be back they will just be highly skilled.
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As the global internet becomes more influenced by voice command e-commerce websites, global businesses are rushing to the domain name market place to invest in exact product keyword domain names to dominate global market access.
Global Consumer Product Consumption
Our research proves how global consumers initiate product consumption online.
Online mobile consumers today cruise the global web by product keywords. For example, dog collar.
These online mobile consumers transact on any global e-commerce website using digital currency.
Our model helps American companies dominate market access, regardless of looming international trades wars.
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EMPIRE BUILDERS LLC
EAU CLAIRE, WI 54703